Janpukar News/ Admin
Pandemic changed the way we consumed content as OTT emerged as a strong player, giving theatres a run for their money. Recalling the shift, Rani Mukerji shared a personal story at FICCI Frames 2024.
She revealed, “Adi (Aditya Chopra) had these big films waiting to be released but pandemic happened and they were stalled.
The films had to sustain the cost incurred in their making and filmmakers were under tremendous pressure to release them on OTT. I saw my husband calm and composed. He said, these movies were made for theatres for audiences to enjoy so I will release them in theatres. He was offered huge money on OTT but he took a brave call and decided to wait. When these films were released, all flopped! The way the audience watched content around the pandemic and post that changed overnight.
Source- E news
English